“We must either love each other, or…”: “Daisy,” LBJ’s antinuke ad, turns 50

Today’s the 50th anniversary of “Daisy.” That’s the 60-minute TV advertisement in which a toddler‘s miscount to 10 morphs into a military backcount to 1; simultaneously, her right eye shapeshifts into a mushroom cloud whose explosion wreaks devastation. (Video above.)

“Daisy” helped propel President Lyndon B. Johnson, who had taken office after the assassination of John F. Kennedy less than a year earlier, to a landslide November 1964 win against GOP challenger Barry Goldwater. It’s worth noting for more than that, though. One wonders, for instance, whether the powerful symbolism inspired later Flower Power protests (protests against the escalation of Vietnam, undertaken by post-election President Johnson), not to mention masthead_posterLorraine Schneider’s iconic sunflower poster (right).

Even filtered through the lens of campaign bluster, moreover, the core sentence in “Daisy” has contemporary relevance:

‘We must either love each other, or we must die.’

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